Some Web and Logo Designs

Presentation

Here is a skeleton for our presentation. It is also found in the iDisk titled Midterm.pptx.

Download

I updated the content into Christopher's mobile me account. It still isnt 100% accurate--but everything on the about me page is true :)

Some info I need from Barb and Tammy the next time we send them an email:

1. The full product/price list
2. Schedule of Events
3. Since I've never tasted/seen in real life the products, I need them to look over the product descriptions. they are pretty generic but all made up :)

I hope you are having a great weekend!

Site Design Progress

Here is were the site looks has been going through the refining process. I just used a generic logo for placement until we choose one.

Inspiration Site

http://www.commongoodradio.org/

Content

Site Content

HOME
-What can Barb and Tammy do for me?
-Services provided
-News/Stories
-Events (ask Barb & Tammy)
-Why choose organic? (could be a group of own, or a small blurb on HOME)
-TAGLINE (ex. ITS ALL ABOUT CHEESE!)

ABOUT
-Who are Barb and Tammy?
-Profile page
-History of business
-Affiliations

PRODUCTS
-What products do Barb and Tammy sell?
-Prices
-Nutritional values
-How to purchase their products (Not available online yet! But visit one of our locations.)
Interested in buying our product? (provide link to ‘where to find us page’)
2 CATEGORIES
Food AND Crafts

FIND US
-Where can I find Barb and Tammy?
-3 Locations
-Directions
-Maps
-Where can I purchase their products

CONTACT US
-Contact Info
-How can we get their products in our store? (? Could be something they directly contact/email Barb and Tammy about)

Wire Frames and Templates

Site Map

From Trel

Hey guys! I won't be able to make it to class today..but here is a logo I was messing with today. I am (obviously) no designer but I thought I'd throw it up just in case it inspired you guys to make it better. Also I was playing around with fonts--and Leah, I know you were thinking about making a B and T logo and I LOVED the Hobo STD font. Here is what the B and T look like. My class just did a lecture on logos today and the key thing he really hit home was how logos need to be SIMPLE. If you can't look at it once and draw it in the sand it won't work. I hope I don't miss to much tonight, but thanks for under standing and I will see you all Tuesday (and maybe before to meet?)

Final Personas

Name: Linda Brown
Age: 52
Location: Gobles, MI
Occupation: Dental Hygienist
Favorite Website: yahoo.com
Quote: “If I can’t figure it out, I call my son—he hates that.”

Linda is 52 years old and just sent her last child off to college. While her earlier years were spent running between soccer practice and ballet recitals, she has gone back to work as a dental hygienist. She has recently had more time to focus on her hobbies since her kids have moved out, and takes advantage of all her free time devoting it to her hobbies include baking, sewing, and gardening. Two years ago a friend of hers gave her a healthy living book that inspired her to take up yoga, and live a more health conscience life style. She is still looking for the right place to buy her organic granola and produce because her biggest frustration is the outrageous prices of her new health food diet. She volunteers every weekend at the Nols Senior Center teaching a water aerobics class. She likes to shop for locally made products because she feels that it is important to support the local economy. She has some experience with computers, although she would not consider herself an expert. Linda also owns two dogs that she enjoys taking on walks in the park with her husband. Linda likes to read during her spare time, while having a cup of tea.

Name: Patricia Collins

Age: 68

Location: Kalamazoo, Michigan

Internet experience: Limited

Internet uses: E-mail

Favorite Website: AOL

Occupation: Retired

Quote: “Show me what I want, when I want it!”

Don’t let her appearance fool you-- Pat is a fierce woman! This former Miss Tennessee winner has retired back to her home town in Michigan with her husband, William. She knows what she likes, and gets what she wants! She attributes her energy to her excellent diet and exercise. Pat has 8 grandchildren who live within an hour of her and she loves getting visits from them. She is the Chairwoman of the Oak Hills country Club Woman’s Group and has no problem speaking her mind. Three words often used to describe this woman are Firecracker, delegator, and sociable. She is famous for her yearly silent auction that benefits the Michigan Park Service where she auctions only local and organic products. Pat gets extremely frustrated and gives up quickly while on the Internet. Because of this, she tends to stay off of it as much as she can.

Name: Katherine Kline
Age: 20
Location: Kalamazoo, MI
Occupation: Student at Western Michigan University

Katherine is a full time student at Western Michigan University where she is majoring in Fine Arts with a minor in Computer Science and Technology. She enjoys gardening and painting. Katherine always works out first thing every morning by going for a quick run. She listens to indie rock and likes going to see her favorite local bands perform. She is very health conscious and makes sure to eat healthy. One of her favorite foods is yogurt and granola. Katherine updates her facebook everyday and uses myspace to keep up with her favorite bands. She follows local artists on twitter. Katherine would someday like to open her own Art Gallery where she can display and sell her paintings.

Some More Personas

Name: Brenda McArthur

Age: 46

Internet experience: E-mail, calendar, checking websites

Occupation: Stay at home mom, Volunteer

Location: Portage, Michigan

Favorite Website: yahoo.com

Quote: “If I can’t figure it out, I call my son—he hates that.”

Brenda is a mother of four children, all but one of who have left her home to go on to bigger and better things. While her earlier years were spent running between soccer practice and ballet recitals, Brenda now takes advantage of all her free time and devotes it to herself. Two years ago a friend of hers gave her a healthy living book which inspired her to take up yoga, and live a more health conscience life style. She is still looking for the right place to buy her organic granola and produce because her biggest frustration is the outrageous prices of her new health food diet. She volunteers every weekend at the Nols Senior Center teaching a water aerobics class.

Name: Patricia Collins

Age: 84

Location: Kalamazoo, Michigan

Internet experience: Limited

Internet uses: E-mail

Favorite Website: AOL

Occupation: Retired

Quote: “Show me what I want, when I want it!”

Don’t let her appearance fool you-- Pat is a fierce woman! This former Miss Tennessee winner has retired back to her home town in Michigan with her husband, William. She knows what she likes, and gets what she wants! She attributes her energy to her excellent diet and exercise. Pat has 8 grandchildren who live within an hour of her and she loves getting visits from them. She is the Chairwoman of the Oak Hills country Club Woman’s Group and has no problem speaking her mind. Three words often used to describe this woman are Firecracker, delegator, and sociable. She is famous for her yearly silent auction that benefits the Michigan Park Service where she auctions only local and organic products. Pat gets extremely frustrated and gives up quickly while on the Internet. Because of this, she tends to stay off of it as much as she can.

Site Requirements

Brand:

Whimsical

Health

Natural

Functional:

Calendar of events

Map Directions from user input

CMS

Future eCommerce System

Information Inventory

BT Information Inventory Document

File contain all the information we know about Barb and Tammy, Inventory of Products, Addresses of where they sell, and Possible color schemes.

Download

It is also found in our iDisk

Site Content

Based on the response from Barb and Tammy, the site content will need to include:

Contact Information including

-email address

-phone number

Schedule of 'appearances'

-links to places where the product is sold

Possibly mail order further down the road

Persona 02

Name: Katherine Kline
Age: 20
Location: Kalamazoo, MI
Occupation: Student at Western Michigan University

Katherine is a full time student at Western Michigan University where she is majoring in Fine Arts with a minor in Computer Science and Technology. She enjoys gardening and painting. Katherine always works out first thing every morning by going for a quick run. She listens to indie rock and likes going to see her favorite local bands perform. She is very health conscious and makes sure to eat healthy. One of her favorite foods is yogurt and granola. Katherine would someday like to open her own Art Gallery where she can display and sell her paintings.

Persona 01

Name: Linda Brown
Age: 57
Location: Gobles, MI
Occupation: Elementary School Teacher

Linda is 57 years old and just sent her last child off to college. She is a 4th grade school teacher and will be retiring in a couple years. She has recently had more time to focus on her hobbies since her kids have moved out, which include baking, sewing, and gardening. She likes to shop for locally made products because she feels that it is important to support the local economy. She has some experience with computers, although she would not consider herself an expert. Linda also owns two dogs that she enjoys taking on walks in the park with her husband. Linda likes to read during her spare time, while having a cup of tea.

Email that was sent to Barb + Tammy

Barb + Tammy

Hello, this is group 02: Leah, Trelawny, and Christopher. We are really excited to be working on this project, it looks like a lot of fun and hopefully we will be able to help you come up with some ideas/direction for your website and logo.

Before we can get started, we have a few questions for you...

• What is the mission/goal of The Adventures of Barb and Tammy?
• What will the function of the website be? What will you use it for?
• Where do you sell your products at?
• Is there a certain product that you would like the website to focus on?
• Who typically purchases your products, who are your customers? (description of typical customer)
• What type of relationship would you like to have with your customers? (professional, relaxed, fun, etc.)
• Is there anything that you would definitely like or not like to see on the website? (i.e. personal blog, photos, etc.)
• When you think of a color palette, what comes to mind? (examples: pastels, bold/bright, shades of green, the color red, etc.)
• Do you have any preference of the style of the website? (modern, vintage, retro, artsy, playful, etc.)
• For the logo, do you have a preference of how we write The Adventures of Barb and Tammy? (we could use 'and' '&' or '+')?
• What are some of your favorite websites to visit?
• If you had unlimited funds, is there a package type, label, or logo that you have seen that you like the look or feel of?
• Is there anything else you think we should know? I'm sure we will think of stuff along the way.

Also, this is a big request, but if you can provide us with as much content for the site as you have available (anything that you would like to be on the site, text, images, links to news articles, product list, etc.) that would be great. The sooner we get all of your information/content, the sooner we can begin.

Thank you, we look forward to reading your responses.

-Leah, Trelawny, and Christopher

ldoritan@gmail.com, buley.2@buckeyemail.osu.edu, schwartz.1559@buckeyemail.osu.edu

Requirements, Persona and Content

So the next thing due is Requirements, Persona and Content

Brand Requirements:
logos, colors, fonts, tone (fun vs strict, elegant vs silly), attitude, strategy, look and feel
Functional Requirements:
The specs--page layout, how many pages, browsers you're designing for, articulate clearly what The mission/goal of the site is, easily managed

Persona
Telling a story of someone who would be using your site
A representation of a real person who we're designing for--providing information to remind us of our audience
Find them by talking to the client about their customers- then talk to others who might fall into that category

Content
All content for the page--mission statements, products, contact info-ALL THE INFO possible






We also need to come up with a list of questions to send Barb and Tammy about the website. Let's comment some ideas and come up with a list and send them all together. Going off the site charter seems like the best way to do this. Let's set a deadline to send that question list out by thursday class time to give them time to respond? We also need to collect the content (articles, info, product list, etc) It might be helpful to set up a phone interview to make things a bit quicker..thoughts?

Site Charter

What is the mission of your organization?

The mission of The Adventures of Barb and Tammy is in response to the growing demand for organic, locally produced, and/or gluten free, products. Barb and Tammy have joined the sellers producing these products. Their mission is selling great tasting granola with local organic materials.

How will creating this web site support your mission?

We website will allow them to describe in more detail what makes their granola and other products unique. It give a larger forum of discussion than the small vellum insert that is attached to the products when sold. It will also make themselves available to a larger audience when they appear in local news as well as when they start putting ads in area media. It will provide information about the owners and what they are about (locally grown/made products). With the addition of the website as a marketing tool for Barb and Tammy, their business will be able to blossom into a larger producing and more publicly known organization.

What are the two or three most important goals for the site? Whats will make the site stand out?

• Organize the content and information provided by Barb and Tammy.
• Create a website with a theme reflecting what Barb and Tammy do.
• Help Barb and Tammy reach their goals of how they would like the website to function and what they want it to be used for.
• To be a profitable marketing tool for The Adventures of Barb and Tammy
• To be used as a way for them to facilitate selling their products to local and non-local consumers
• How will the site stand out?
• This site is going to stand out because of the uniqueness of the owners and their products. With a well made website, their business has the capability to flourish even more.
• Display the products in a manner that makes them attractive to anyone who views the site.

Who is the primary audience for the web site?

People with an interest in locally owned businesses and people who support the local economy. Friends and family of Barb and Tammy and anyone else who may stumble upon the site. Locovores, Health conscience, farmers market goers most likely in the 30+ age range.

What do you want the audience to think or do after having visited your site?

Have a better understanding of what The Adventures of Barb and Tammy is, and what products they sell and know information about those products. Visitors should be interested and want to purchase products from Barb and Tammy. We would like them to think that The Adventures of Barb and Tammy is a reputable and reliable business that provides quality products.

What web-related strategies will you use to achieve those goals?

Create a clean, organized website that is easy to navigate. Use photos of Barb and Tammy's products with detailed descriptions. Make the site look professional by using good contrast, repetition, alignment, and good proximity. Creating a website that matches the taste of Barb and Tammy, an eclectic yet clean and easy to use site.

How will you measure the success of your site?

Page hits, and Sales

How will you adequately maintain the finished site?

We will create a content management system so that Barb and Tammy may easily update and maintain the site themselves. Updating the products and prices will be the main maintenance needed for the site. Fresh photos and information would be helpful as well. It is also important to be updating location of selling points (craft fairs, church events, etc)